Guide | How to create a web page that converts

One page websites have become incredibly popular today but the truth is that they’ve always been popular. 

At one point they were called squeeze pages. Long drawn out sales pitches in the style of a second hand car salesman. 

Then gradually another web term was used to describe it as a “landing page.” 

But the term landing page is quite ambiguos. It could stand for any page that a user lands on when entering your website.

Then theres the term sales pages.

Again, it’s a little broad in definition. A squeeze page, landing page or any other page could be a sales page.

Whats the difference between all of these three types of pages? 

We could get into technicalities to define all of them seperately but the real question should be “what do all of these types of pages have in common?”

The answer is clicks and conversions.

Whether it’s a sales page, landing page or squeeze page, the goal is the same; to get user to take action and do something. That something could be to make a purchase or subscribe? Donate some info or just click a button to go somewhere else.

These pages come in many different styles and each generation of the web has developed a newer, fresher take on these types of conversion pages, hence teh variety of names.

But how can you quickly and easily create an effective one?

Download our quick start guide to creating squeeze pages, landing pages and sales pages ie. a page that makes a conversion.

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3 Comments

  • Thanks for the great tips! I do have a question however that I think you could probably answer.

    I was wondering, When you do a mockup design for a responsive website, do you do a mockup for every possible screen sizes?
    Any insight would be greatly appreciated!

    • A

      It all depends on the job and what the client wants. If they want individual mockups then that’s what they get.

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