Give Your Business a Soul
Brand Identity Design, Essex & London
More Than a Logo. A Whole Vibe
True memorability requires a design language that connects visually, emotionally, and consistently. You don't just need a logo — you need a brand identity system.
What we do
Speak volumes without saying a word.
Your brand identity design is the visual language that builds trust and sets you apart. We craft cohesive visual systems—including logos, color palettes, and typography—that reflect your core values and leave a lasting impression across every touchpoint.
1. Brand Identity Design Brief
If we aren’t kicking off with a full brand strategy, we’ll send over our signature brand identity design brief. Refined over two decades, this exceptional tool helps you rethink your business ideas and sharpen your communication goals.
Once complete, your insights will give us a clear blueprint of your brand, your goals, and your design requirements. From there, we’ll dive straight into the concept designs.
2. Concept Creation
Our brand identity design service transforms your brief into tailored concepts:
Logo Suite: Primary logo, orientations, and sub-marks
Color Palette: Curated themes and harmonies
Typography: Selected fonts and typesetting rules
Brand Visuals: Patterns, textures, and curated imagery
Real-World Mockups: Digital and physical applications in action
3. Brand Identity Design Delivery
Receive a comprehensive brand package featuring your complete logo suite tailored for print and digital use, alongside your curated colour palettes, typography rules, and signature graphic elements.
Beyond the delivery: You can always request additional assets as you grow. For ongoing peace of mind, our creative support packages cover all your design management and implementation, ensuring your brand always looks flawless.
Every buyer, rational or impulsive, requires trust before making a purchase. With a complete brand identity design system, you can establish that trust and credibility before ever starting a conversation.
Tell us what you need
Marketing
Websites
Creative
Full Service
A complete package to keep your brand visible online and off, all the time.
- Branding & Logo
- Web Design
- Web Development
- Website Support
- Local SEO
- AI Visibility (GEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Creative Support
- Technical Support
£2500
pm
GEO & SEO
Get found via search engines and citated by Large Language Models.
- AI Audit
- Entity Optimisation
- Q&A Research
- Schema/Structured data
- Website Restructuring
- Crawler Check
- Content Strategy
- Content Creation
- Citation & back-link building
- Data Analysis
- Tracking & Reporting
£1000
pm
Social Media
Full service social media marketing - content creation, scheduling and publishing.
- Planning & Strategy
- Profile setup
- Channel connections
- Platform Support
- Graphics
- Mini videos
- Copywriting
- 2 posts pw
- One platform
- Lead Magnet
- Landing Pages
£1000
pm
Web Design & Development
Beautiful fast WordPress websites.
- Web Design
- Web Development
- Includes E-commerce sites
- Any type of site
£500
pm
Web Sites & Marketing
Build a website, increase traffic online visibility.
- Website Design & Build
- Speed Optimisation
- Local SEO
- Increase AI Visibility
£1000
pm
Web Site Support
Let us manage your website for you.
- Hosting
- Maintenance
- Updates
- Support
From £50
pm
Basic Creative & Website Support
Ideal as a test run before going to full support, or for those with smaller demands.
- Includes all Full creative Support tasks
- Capped at 2hrs per month
£150
pm
Full Creative & Website Support
Best for those with a high demand for design and development support.
- Web Design & Development
- Website Support
- Digital & Print Design
- Logos
- Digital Docs & Powerpoints
£500
pm
You've probably got a ton of questions...
What is a Brand Identity System
A brand identity system is the complete visual toolkit used to represent your business. While a logo is just a single mark, a system includes everything needed to create a cohesive brand: a primary logo, alternative logo orientations, custom color palettes, typography rules, signature patterns, and guidelines on how to use them together consistently.
Why can’t I just get a logo design?
A logo alone cannot tell your whole story or adapt to every platform. Without a supporting system—like defined colors, fonts, and layout rules—your marketing will quickly look fragmented and unprofessional. A full brand identity ensures you look cohesive, trustworthy, and premium everywhere your customers find you.
What do I receive in the final delivery?
You will receive a complete, production-ready brand asset package including:
-
The Logo Suite: Primary, secondary, and sub-mark versions in all necessary file formats (EPS, SVG, PNG, JPG) for both print and digital use.
-
Brand Guidelines: A comprehensive digital playbook detailing your typography, color codes (HEX, CMYK, Pantone), and visual rules.
-
Brand Assets: Your custom patterns, textures, or curated imagery style.
-
Real-World Mockups: Previews of your brand applied to relevant touchpoints (e.g., stationery, digital screens, packaging).
-
How long does the entire process take?
Typically, a comprehensive brand identity project takes between 4 to 6 weeks from kickoff to final delivery. This timeline allows deep-dive research, concept development, client feedback loops, and the refinement of all final assets.
What if I already have a brand strategy or brief?
Perfect! If you already have a documented strategy, we will use it as our launchpad. If you don’t have a formal strategy, we will provide you with our signature Brand Design Brief—a refined tool designed to help you refocus your business ideas and communication goals before we start designing.
What happens if I need more files or formats later down the road?
We’ve got you covered. You can request additional files or alternative versions at any time. Alternatively, we offer Creative Support Packages where we handle ongoing implementation, resizing, and asset management so you never have to worry about your design files again.
How do we get started?
It’s easy! You can either press the big “get in touch” button at the bottom of the page, email us directly at info@conceptstore.co.uk, or call on 0798 542 3845.
Tell us a little bit about your project, and we’ll get back to you to schedule an initial consultation.
Our Work
From First Impressions to Final Clicks.
We live for that “aha!” moment—when a brand finally feels like itself, a website flows perfectly, and the marketing strategy starts humming. We’re big fans of showing rather than just telling, so we’ve kept things brief.
Take a quick scroll through some of our recent projects across branding, digital design, and marketing strategy. If you like what you see, we should probably talk.
View Case Study
WEB | DIGITAL
View Case Study
WEB | CREATIVE | MARKETING
View Case Study
WEB | CREATIVE | MARKETING
