Why compete when you can differentiate and dominate?
Brand Strategy & Identity Design for Solopreneurs & Small Businesses
Create your own space in the marketplace...
Brand Strategy for Small to medium size businesses. By leveraging your core values and distinct differentiators, you show buyers exactly what they are investing in.
How we do it
Our three-step framework is engineered to discover, define, and position your brand as a distinct market leader
1. Brand Discovery
The brand discovery workshop is a 1-2-1 online creative workshop between us and you, bringing questions and data to the forefront of your brand creation. During this session we’ll work together to reveal insights and ideas about your small business brand values, sales journeys, customer profiles and your USP, helping us to truly define who you are as a brand.
2. Brand Strategy
We collaboratively refine and translate your valuable insights into a robust and actionable brand strategy framework, defining your core Identity, market Positioning, target Audience and creative Expression across all channels.
3. Brand Identity Design
Next, we transform that strategic foundation into a foolproof blueprint for your complete visual identity, ensuring every creative choice always serves a distinct purpose. By meticulously applying the core principles of form, color, typography, and texture, we bring your unique brand DNA to life.
Our brand strategy for small businesses identifies your ideal audience and true competitors to carve out your definitive market space. Through precision core messaging, we transform your identity into an authentic, compelling brand. You’ll walk away with a master communication toolkit designed to sell your vision to anyone, anywhere.
Tell us what you need
Marketing
Websites
Creative
Full Service
A complete package to keep your brand visible online and off, all the time.
- Branding & Logo
- Web Design
- Web Development
- Website Support
- Local SEO
- AI Visibility (GEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Creative Support
- Technical Support
£2500
pm
GEO & SEO
Get found via search engines and citated by Large Language Models.
- AI Audit
- Entity Optimisation
- Q&A Research
- Schema/Structured data
- Website Restructuring
- Crawler Check
- Content Strategy
- Content Creation
- Citation & back-link building
- Data Analysis
- Tracking & Reporting
£1000
pm
Social Media
Full service social media marketing - content creation, scheduling and publishing.
- Planning & Strategy
- Profile setup
- Channel connections
- Platform Support
- Graphics
- Mini videos
- Copywriting
- 2 posts pw
- One platform
- Lead Magnet
- Landing Pages
£1000
pm
Web Design & Development
Beautiful fast WordPress websites.
- Web Design
- Web Development
- Includes E-commerce sites
- Any type of site
£500
pm
Web Sites & Marketing
Build a website, increase traffic online visibility.
- Website Design & Build
- Speed Optimisation
- Local SEO
- Increase AI Visibility
£1000
pm
Web Site Support
Let us manage your website for you.
- Hosting
- Maintenance
- Updates
- Support
From £50
pm
Basic Creative & Website Support
Ideal as a test run before going to full support, or for those with smaller demands.
- Includes all Full creative Support tasks
- Capped at 2hrs per month
£150
pm
Full Creative & Website Support
Best for those with a high demand for design and development support.
- Web Design & Development
- Website Support
- Digital & Print Design
- Logos
- Digital Docs & Powerpoints
£500
pm
You've probably got a ton of questions...
What exactly is a brand strategy, and why do I need one?
Think of a brand strategy as your business’s North Star. It’s not just about looks; it’s a deep dive into who you are, what you stand for, who your audience is, and why they should care. We define your brand’s purpose, positioning, and voice so that every business decision you make moving forward is aligned and intentional.
Can we skip strategy and go straight to the design phase?
We understand that different businesses have different budgets and priorities. As a result we created the standalone brand identity service to cater for this need. Within this service strategy is still be considered and accounted for but without a deep dive.
What is the final deliverable for a brand strategy project?
You will receive a comprehensive Brand Strategy Document. This is a master guide containing your brand positioning, target audience personas, competitor analysis, core values, messaging framework, and brand voice guidelines.
What does "Brand Identity Design" actually include?
Brand identity is the visual expression of your strategy. It’s how your brand looks, feels, and communicates. Our identity packages typically include:
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Primary and secondary logos
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A curated color palette
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Typography and font pairings
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Brand textures, patterns, or graphic elements
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We already have a logo. Can you just build the rest of the identity?
We love refreshing existing brands! And yes, we can absolutely use it as a foundation to build a unified brand experience.
How do you ensure the final design matches our brand’s "DNA"?
By meticulously applying the core principles of form, color, typography, and texture, we translate your abstract strategy into tangible visuals. We involve you at key milestones during the moodboarding and concept phases to ensure the final deliverable feels authentically like you.
How long does the entire process take from start to finish?
A typical timeline for a comprehensive Brand Strategy and Identity project ranges from 6 to 12 weeks. This allows us ample time for deep-dive research, creative exploration, and collaborative feedback loops.
What is expected of me during the project?
We view this as a partnership. We don’t just hand over a strategy and walk away, and we don’t design in a vacuum either. We will need your insights during an initial discovery workshop, timely feedback on creative presentations, and your deep knowledge of your industry to make the magic happen.
How do we maintain our brand after our project is wrapped?
We won’t leave you hanging. Along with your final assets, we’ll be happy to design and build your website, and manage your marketing on an ongoing basis.
How do we get started?
It’s easy! You can either press the big “get in touch” button at the bottom of the page, email us directly at info@conceptstore.co.uk, click a “Find out more button” to arrange a quick online meeting or call on 0798 542 3845.
Tell us a little bit about your project, and we’ll get back to you to schedule an initial consultation.
Our Work
From First Impressions to Final Clicks.
We live for that “aha!” moment—when a brand finally feels like itself, a website flows perfectly, and the marketing strategy starts humming. We’re big fans of showing rather than just telling, so we’ve kept things brief.
Take a quick scroll through some of our recent projects across branding, digital design, and marketing strategy. If you like what you see, we should probably talk.
