How To Choose The Right Domain Name For Your Business?

Choosing a domain name is no different from choosing a business name. Your domain is often the first thing a customer will notice about your business. In this sense, your domain name is as important as your logo and business name. A bad domain name could thus hurt your brand.

So, how do you go about choosing the right domain name? The good thing is, choosing a successful domain name isn’t too tricky. Doing a little bit of research and receiving various suggestions from a domain name generator while staying true to your brand and sticking to the most user-friendly option might be one of the easiest ways in finding a suitable domain name.

Here’s how to come up with the right domain name for your business:

Integrate Targeted Keywords

Keywords aren’t only for writing content. Search engines also use your site’s domain name to figure out what it’s about and how to rank it. This is why keywords should be incorporated into the domain name when possible.

So, integrate keywords related to your website’s content and your target audience when choosing your domain name. For example, if you run a mobile phone repair business, FixMyPhone.com may be an option. Including your city or state in your domain name is also a good idea if you’re targeting local customers. In this case, it could be FixMyPhoneBristol.com. 

Furthermore, adding relevant keywords to your domain name will help you increase search engine results, which will drive visitors to your site.

Go For Something Easy To Pronounce Or Spell 

There’s a good chance you want your domain name to stand out from the crowd. However, being one of a kind isn’t always a real bonus. You might confuse your audience by using an obscure keyword or altering its spelling to achieve a cute or quirky impression.  

Despite the effectiveness of word-of-mouth advertising, it can only be leveraged if the target audience can correctly pronounce your domain name. So, make sure you don’t skip this step.

Do A Name Comparison Search

It’s also possible to explore what other people use as a domain name by performing an internet search. You’ll be able to check who or what your competitors are and gain a lot of ideas and keywords from doing this. So, take a look at the domain names of the most popular businesses that are like yours. In addition, this is an excellent opportunity to check if the name already exists or if it’s similar to another company’s name.

Keep It Short

The shorter your domain name is, the better. This is because shorter domain names are more memorable and easier to type from a marketing perspective. More and more people are using their phones to browse the internet, which makes this a crucial step. Using a short domain name makes mobile users less likely to be blindsided by autocorrect.

Moreover, a domain name that’s too long is a sure-fire method to turn away potential customers. Your users may become suspicious if you complicate your domain name with unnecessary keywords.

Watch Your Syntax

Keeping track of your syntax may go a long way toward finding the right domain name. As much as possible, avoid using hyphens, digits, and acronyms. Using hyphens or numerals may seem like a creative method to achieve the domain name you desire, but people who would talk about your site address may find it difficult to express verbally.  

This might lead to an unpleasant user experience (UX) and a dissatisfied customer. Ultimately, they may give up and find themselves on another business’s website similar to yours. 

Take Time Choosing Your Name’s Top-Level Domain Extension  

Top-level domain (TLD) extensions are the final portion of your URL that follows your site’s name. Because each TLD has a specific usage, you should take your time when choosing one for your business. The .com TLD has been around for the longest and is the most commonly used.

However, if this one isn’t available, here’s a list of some common extensions and how they’re used: 

  • .co – a two-letter abbreviation meaning business, commerce, and community
  • .info – for sites that provide facts and information
  • .net – for technical, infrastructure-related sites
  • .org – for non-profit organizations and groups
  • .biz – for commercial or business purposes, such as e-commerce sites


Using country codes for TLDs is also a very common choice. Recently, more technological businesses have used domains ending in .io (Indian Ocean) or .ai (Anguilla Island). Some still argue, however, that it’s best to choose a TLD extension that matches your brand’s identity and conveys trust.

Conclusion

Choosing a domain name is just like deciding on a business name, since a customer’s first impression of your business is often your domain. In this way, your domain name is just as important as your business’s logo and name. Hence, how do you decide on a domain name for your business? All you have to do is stick to these steps, and you’ll be all set.



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