User experience design is all about making sure that your website or app meets users’ needs. Simply put, it revolves around ensuring that your users have a positive experience when exploring your site. UX also includes considering things like navigation, layout, and content to ensure visitors can find their desired information quickly.
However, not all websites and apps are designed with user experience in mind. Many websites have layouts that make no sense and are live examples of bad UX. Here are just a few examples of poor UX:
- Cluttered or busy interfaces
- Small or hard-to-read text
- Confusing navigation
- Buttons or links that don’t work
- Pages that take too long to load
- No information about services or products
- Too many design elements in one place
And much more.
All of these things make using a website difficult and even counterproductive for the business in question. If you don’t want your visitors to jump right off, ensure that your site delivers a positive UX. When you have a well-designed and user-friendly website, the visitors will keep coming back for more – and that’s what you want, right?
As a business owner, providing a great user experience is essential to keeping your customers happy. But what you may not realize is that poor UX can also have a major impact on your objectives. In this competitive marketplace, customers have high expectations for the product and services they purchase. If your website or app is difficult to understand or doesn’t meet their preferences, they will move elsewhere.
Examples of bad UX can also damage your credibility as a reputable company. If customers can’t figure out how to use your product, they’ll assume you don’t care about them and are more likely to trust your competitors.
In short, a bad user experience can cost you customers and damage your brand name – two things no business can afford. If you want to stay ahead of the competition, provide a great user experience, and see your business succeeding.
Now that we understand the significance of positive user experience, let’s explore some examples of bad UX that website owners often make:
A complex interface will make your business an example of a bad user experience and can lead to lost customers and revenue. Here is how a complex interface can damage your business goals:
Frustration and Confusion: A complicated interface will make your visitors scratch their heads about your site structure. When an interface is too complex, it negatively impacts your key performance indicators such as clicks and subscriptions. Therefore, you must keep your website UI as clean as possible.
Lost Opportunities: Unclear interface can repel your site visitors to abandon your website or app before completing a task, leading to lost opportunities and sales.
Lower Conversion Rates: If your website’s CTAs and action buttons are hidden between other design elements, your conversion goals will be compromised.
If you want to avoid all these examples of bad UX, keep your site interface professional, compelling, and actionable.
A major part of UX is ensuring that website visitors accomplish their goals with the least effort. If your potential customers cannot understand how to convert – that is, complete their desired action – that is a clear sign of bad UX.
Unclear conversion goals make it much harder for users to figure out what they need to do to complete a particular task. For example, if you run a marketing agency and your website does not clearly say what services you are providing and how to access them, you won’t see your conversion goals being met.
Your website should clearly say what actions you want the users to take so that there is a minimal confusion. You can miss out on several business opportunities when your action button and labels are hidden.
Have you ever been in the middle of reading an article online when a pop-up notification suddenly appears, demanding your attention? Or maybe you were trying to purchase something on a website when a chat window popped up asking if you needed help. These are two examples of how repeated pop-ups and notifications can ruin the user experience on a website.
User insights have shown that intrusive pop-ups and alerts are one of the leading causes of website abandonment. In simple words, people are most likely to leave your website if they are constantly bombarded with the request for their attention. These alerts are annoying and can hurt the bottom line for your business, i.e., sales and conversions.
To create a positive user experience, you must limit the number of alerts on your website. Only use these pop-ups when necessary, and make sure they are easy to dismiss so that users can continue browsing without interruption. These guidelines will help improve your website’s overall usability.
4. Incoherence in Website Text
Incoherence in website text is a prime example of bad UX. When users come to your platform, they are looking for specific information. They want to navigate easily, find what they want, and consume your content without friction. However, when the text on your website is incoherent, it can create a feeling of confusion for the user. This can ultimately lead them to leave your website without completing their intended task.
Moreover, incoherence can also impact how search engines index your site, resulting in lower rankings and lesser traffic. Therefore, you must uphold good quality standards for your written text and make it easy for your target customers to understand.
Incomplete service or product information reflects poorly on your company, as it suggests that you’re not entirely sure about your products or services. Similarly, half and ambiguous details can repel your target customers instead of retaining them.
If a website visitor does not understand what you are offering, they are likely to go away instead of exploring your website further. This is the reason many businesses experience negative user reviews and lost sales. If you don’t want to be one of those examples of bad UX, make sure your website has all information a visitor would like to consume. This factor can be ensured by beta testing, customer feedback, and third-party website evaluation.
Failing to provide helpful guides or blogs on your website is a sure-fire way to create a poor UX. Why? Because your visitors will have to waste time searching for the specific piece of information instead of being able to find it easily. When you don’t provide helpful guides or blogs on your website, the visitors might not stick around for long if they are looking for valuable content. This can hurt your business in the long run and damage your users’ experience. If you want to create a positive user experience for your business, include helpful content on your digital platform and keep it easily accessible. This way, you can build a positive rapport and avoid being one of the examples of bad UX.
Bad UX can have several negative consequences for a website, one of the most important is customer retention. If a website is difficult to navigate, customers will likely give up and go to a competitor’s site. Also, a website not designed with the customer in mind is likely to result in a high shopping cart abandonment rate. This means that customers add items to their carts but leave the site before purchasing anything.
Studies have shown that as many as 67% of online shoppers abandon their carts, which can be attributed to poor UX. This is why having proper customer retention tactics such as landing pages and helpful pop-ups is inevitable for businesses. If you want to retain a customer, make sure your website is easy to follow and full of information they are looking for. Once their questions are answered, and they explore your products/services without facing any ambiguity, they will stay and fulfill your desired conversion action.
If you want to ace in the digital marketplace, your website must provide a positive user experience. Visitors to your site should be able to find their preferred products or services in one go, and they should feel like they are being helped rather than being bombarded with useless information. Luckily, you can deliver a positive user experience without surpassing your budget.
If your website is well-organized and easy to navigate, it paves the way for a positive user experience. Also, provide clear and concise information relevant to what your visitors are looking for. When you are available to answer your customers’ questions or help them complete a specific action on your website, they will feel valued. By avoiding the examples of bad UX we have explained above and being vigilant about your users’ expectations, you can build a successful online platform.