29/10/2020The theory of Archetypes is a ground breaking model developed by Psychiatrist Carl Jung. His ethos was that all humans…- 27/08/2020When you think “brand ambassador” you probably think Elon Musk, Richard Branson or Steve Jobs but Brand Ambassadors today are…
- 03/06/2020Brand positioning is a great exercise to shape your brand and identity by revealing your brands differentiation, key opportunities and…
- 17/04/2020Also known as “brand essence” and often confused with a strapline, slogan or promise due to its short and snappy…
- 13/02/2020Pen-y-Graig is an innovation devised by James T Cooke of Standing Start Solutions to help Medics, Veterans, the Police and…
- 12/03/2018Over the last 10 years I’ve worked with dozens of coaches, helping to brand, market and support their businesses. These…
31/07/2015Back in the day I was a hip hop junky soaking in pretty much everything from the music and slang…- 09/04/2015What does the word professional mean to you? From past experience and previous connotations I think that the word "professional"…
- 24/02/2015These days I’m hearing less about “brand image” and more about “brand story”, “business voice” and “tone of voice”. Brand…
- 02/12/2014If you're starting a business then you may be wondering whether to create a company brand or a personal brand?…
- 12/08/2013Do you eat at Nandos? Do you remember the logo? As far as logos go it’s not the most aesthetically…
- 07/08/2013Most business owners won't invest in creative marketing services for one of three reasons: We don’t want to spend money…
