What is a brand strategy?
A brand strategy is a written document detailing how your brand will create itself, differentiate itself, promote itself and action…...Read more...Do you know what a brand archetype is?
The theory of Archetypes is a ground breaking model developed by Psychiatrist Carl Jung. His ethos was that all humans…...Read more...How to create your own Brand Ambassadors
When you think “brand ambassador” you probably think Elon Musk, Richard Branson or Steve Jobs but Brand Ambassadors today are…...Read more...How to Position your Brand & Eliminate the Competition
Brand positioning is a great exercise to shape your brand and identity by revealing your brands differentiation, key opportunities and…...Read more...What is a brand mantra?
Also known as “brand essence” and often confused with a strapline, slogan or promise due to its short and snappy…...Read more...Branding Pen-y-Graig Woodland Centre
Pen-y-Graig is an innovation devised by James T Cooke of Standing Start Solutions to help Medics, Veterans, the Police and…...Read more...How to brand a blazing hot coaching business
Over the last 10 years I’ve worked with dozens of coaches, helping to brand, market and support their businesses. These…...Read more...The meaning behind the Kangol Logo & Brand
Back in the day I was a hip hop junky soaking in pretty much everything from the music and slang…...Read more...Are you Profitably UnProfessional? | The key to personal branding?
There are certain expectations that associate itself with the word professional: Visually – Formal, Suit & Tie, Clean,Personal Character –…...Read more...Brand Tone of Voice Example: o2
These days I’m hearing less about “brand image” and more about “brand story”, “business voice” and “tone of voice”. Brand…...Read more...Should you create a Company Brand or a Personal Brand?
If you're starting a business then you may be wondering whether to create a company brand or a personal brand?…...Read more...