A Secret & Powerful Marketing Weapon

There’s a secret and powerful weapon out there that not a lot of businesses use.

Some might call it a childish solution and some think of it as an amateurish trade but these are ignorant opinions by people who don’t see how it evokes emotional responses, influences consumers and displays a beauty in design that impacts and engages every time.

That secret marketing weapon is illustration.

Its greatness is evidenced throughout history as its championed communication, research, development and commerce for governments, religions, businesses, lifestyle and culture.

There‘s traditional illustration that derives from conventional artistic skills, using a form of ink to express line, shape, type and form to mould strong messages.

Theres digital illustration which spawns a multitude of sub-genres and styles from photo manipulations and 3D graphics to vector illustration and pixel portraits. Each one defined by the technology used to create it.

These are pretty bold and artistic examples of marketing that build characeter and entertain but illustration also plays a heavy hand in informing consumers with the likes on infographics, corporate brochures and general marketing documents.

These are all examples of external communication to entice and communicate with consumers but illustration is just as widespread with internal business development.  So many businesses use illustration as a core process of developing their next big thing.

It’s not just for the creative industry though. Medicine, finance and even religion use illustration to develop a point.

From the first spoken dialect to Da Vinci’s research and right up to Disney Pixar today, illustration has only helped to entertain and develop communication.

Its a secret and powerful marketing tool that not many small businesses invest it.

And it’s a shame.