Are you looking to get some graphic or digital design work done? If so, you can go the traditional route of hiring and paying a designer to do the job, or you can explore a new way that offers more value for your money – an unlimited graphic design package. Sounds too good to be true? Well, read on to discover how it works and why businesses are embracing this innovative approach.
The Evolution of Graphic Design Services
In the past, graphic design services were typically charged for in one of three ways:
- By the hour
- By the project
- By retainer + by the hour
These payment models have been used for decades and work well for one-off projects. However, the way we use graphics in today’s dynamic business landscape has changed significantly. We no longer rely on static solutions such as designing a letterhead and printing off 10,000 copies to hold us down for a year, and neither are we having a website designed and keeping it as is for five years.
Today, we’re using graphic design day in and day out to cover everything from web design, newsletters, and social media graphics to online documents and traditional print design, such as flyers and brochures. Brands of all sizes, from newbie startups and local small businesses to solopreneurs and SMEs, need these designed documents on a daily basis, not just once a year.
Good quality graphics and a strong brand presence are a necessity now more than ever for any brand, and graphic design now covers a whole spectrum of requirements to fulfil those needs.
Adapting to the Rapid Consumption Era
The biggest change we’ve witnessed is the demand and speed at which graphics are being used. Have you noticed how music artists used to release a single or an album and that music would remain in the public’s ear for at least a whole year?
In today’s fast-paced information age, on the other hand, a single may only have days, weeks or one month at best to retain its impact. The same thing holds true for television programs and films. With platforms like Netflix, we no longer watch a single movie in a cinema once or twice a month, we’re watching whatever we want and as much as we want.
But even though media is incredibly important, it has a limited window of opportunity to make an impact and stay relevant. This rapid consumption also applies to graphic design and marketing.
On average, a social media post lasts only minutes unless it goes viral, in which case it may last a few days. If the content is particularly unique and entertaining, it might hold attention for a month. As a result, you, I, we have a need to create and distribute large volumes of media all the time to stay relevant. Overlooking this constant demand for graphics can leave a brand lost in both the physical and digital spaces.
Paying a designer by the hour, project or retainer basis to fulfil this huge demand would either mean that:
- You’ll end up spending a fortune on design.
- You won’t spend a fortune because you can’t afford it, resulting in a lack of marketing for your brand.
This is where unlimited graphic design services come in, offering several benefits for businesses like yours.
The Benefits of Using an Unlimited Graphic Design Service
You may have already come across information about the general benefits and features of using such services elsewhere, and often, you’ll be pitched the usual stuff such as “it’ll save you money.” But what they don’t tell you is how this package can actually benefit your daily business life.
Well, allow me to share insights based on what we do for our clients through our unlimited service. These benefits are not merely theoretical; they are real-life scenarios. Whether you’re a solopreneur, a small business with very few employees, or an SME, businesses of all sizes can reap these rewards.
1. Last-Minute Tasks
More often than not, when my clients send through work, it needs to be done asap. Whether it’s for an upcoming event or a looming print deadline, time is of the essence.
For instance, one of my clients had to deliver a corporate seminar scheduled for a Friday and sent me a 30-page PowerPoint presentation that needed redesigning just a day before. I had it redesigned, fully branded and formatted, and sent it back to her within hours.
While she had the option to use her own presentation, it fell short of meeting her expectations. She could’ve also relied on a pre-made Microsoft template, but having a custom-designed and thoroughly branded presentation:
- Elevated her professional credibility.
- Added a wow factor to her delivery.
- Ensured a polished outcome that was ready for delivery the very next day.
In addition to that, we went the extra mile by sourcing professional photos and meticulously incorporating them into the project. This step alone would’ve cost her a lot more time, effort and money had she done it on her own.
You may not think it was that important. However, imagine having 200 people hanging on your every word and staring at your presentation for 2 hours. Believe me, a great presentation makes all the difference, as it not only creates impactful results but also paves the way for success.
2. Solid Support – One Person
When my clients sign up for the Unlimited Graphic Design Plan, they quickly realise it’s not just a one-month commitment. Month after month, they continue with the service due to the support and freedom it provides them as business owners. They take comfort in knowing they have a reliable person they can turn to in any circumstance, whether it’s to get advice and information or help in making their plans a reality.
Even those clients who already boast successful businesses often find themselves having the urge to experiment and do something new. In such instances, they turn to me and use my unlimited plan to try out fresh ideas and create alternative revenue streams for themselves. The ability to venture into uncharted territories and diversify their offerings is made possible through the rock-solid support provided by a creative professional like myself.
3. Multifaceted Services
While some graphic design services solely focus on graphic design, we know what our clients want and need extends beyond that. That’s why we offer not only top-notch graphic design but also comprehensive website support. After all, what good is a new graphic if you’re not able to upload it to your own website? Similarly, running a graphic promotion loses its impact if your website functions poorly.
By combining graphic and website support in our package, we ensure that our clients have all their bases covered.
We take responsibility, and our client knows they can turn to us for anything web, print or design related. No longer do they have to juggle multiple suppliers; they can streamline their processes by working solely with us.
By having a single point of contact for all their graphic and website needs, our clients experience:
- Enhanced communication.
- Efficiency in getting things done.
- Seamless coordination.
- Prompt responses.
- Smoother workflow.
4. Unlimited Designs at a Flat Fee
To maintain an active and effective promotional strategy, you require a wide range of design materials. From websites and landing pages to flyers, business cards, brochures, emails, digital documents, social media posts, banners, and more—the list goes on and on.
As a designer, I produce every one of these documents and even more for all my clients. However, if they had to pay for the design of each document separately every month, it would exceed their financial means. Moreover, they’d need to spend valuable time searching for suppliers, comparing prices, and engaging with different designers to find the right fit. That’s a lot of time wasted that could’ve been spent doing business.
Our clients love the fact that they pay one single price and receive everything they need, exactly when they need it. They can simply send us their work requests as and when they arise without having to worry about additional costs, as everything is already included in the upfront payment.
5. A Dedicated Member of Your Own Team
At our company, we don’t believe in simply taking your requests and returning the work to you. With us, you have more than just a transactional relationship—you have a team member, who’s invested in your success.
We’re here to work with you, not just for you.
In fact, we have established long-term partnerships with some of our clients, spanning nearly a decade, which is a testament to the strong and productive working relationships we like to cultivate.
We’re not your typical service provider, we’re a consultancy, we’re human, and we’re on your team.
6. Reliability & Timeliness
The majority of our clients came to us after being let down by their previous suppliers. They experienced the frustration of web designers who vanished into thin air and graphic designers who took an eternity to complete even the simplest tasks. This cost them above all time, and their businesses stayed static.
However, when they turned to us, we solved their problems and went out of our way to ensure their needs were met in a timely fashion.
Our clients have come to rely on us because they know we’re a team they can trust. We understand the importance of transparency in our work and consistently provide updates and communicate openly throughout the process.
7. Get Things Done
The most crucial aspect of opting for the Unlimited Graphic Design Plan will be your ability to actually get things done. From crafting a short social media post to bringing your grandest business ideas to life, once you have us on board, the sky’s the limit, and you’ll reach it with our help.
Regardless of the scale or scope of your tasks, ensuring their completion equates to good productivity, which is what creates brands and keeps them alive. With our expertise and dedication, you can rest assured that nothing stands in the way of achieving your goals.
8. It Just Makes Sense
Let me give you an example. If you asked me to quote for the design of a 20-page brochure or a 10-page website, the price would likely be in the thousands.
Take on my unlimited graphic design and web support service, and you could have it done for £450.
It’s a no-brainer!
Breaking Stereotypes
It’s a common misconception that these types of design packages are exclusively suited for large companies, overlooking the incredible value they bring to startups, small businesses, and solopreneurs. However, those who hold this belief couldn’t be more mistaken!
The truth is, this service is a game-changer for businesses of any size that want to actively promote their services. In fact, it’s likely the best value deal you’ll come across when it comes to designing anything.
Don’t just take our word for it; we invite you to check out our limited service for less than half the price and be amazed at what we can do.
Take the leap and discover the transformative power of unlimited graphic design. Let us be your creative partner, driving your brand forward and ensuring your ideas become a reality.
